The place where your brand is revealed

The place where your brand is revealed

Startup business owners are consumed with the tasks of selecting a name, logo, business cards, and website.  “It’s all about the branding,” they say.  Well, yes and no.  Yes, it is all about the branding, but the marketing materials aren’t the...
Your logo is not your brand

Your logo is not your brand

Are you thinking that now that you have your logo, Google Images: apple.com your business name, even your website and Facebook pages that your branding is complete.  Sharlene Sones, founder of Brandstoria, would argue that there is a difference between your...