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What problem does your business solve?

What problem does your business solve?

by Julie Poland | Jul 23, 2018 | Strategic Leadership, Vision and Strategy

Many business owners we meet are obsessed with the products they produce or the services they deliver. It is almost as though their awesome whatever-it-is is their gift to the world. They are passionate about it. They have slept, eaten, and breathed it and worked to...
Market Differentiation – Managing Customer Expectations

Market Differentiation – Managing Customer Expectations

by Julie Poland | Apr 9, 2018 | Scaling Up, Uncategorized, Vision and Strategy

One of your company’s best market differentiation opportunities is in establishing performance standards, and managing customer expectations to align with them.  We’ll start with an obvious example – Disney. When you visit a Disney property, you...
Discovering and living core values in your biz

Discovering and living core values in your biz

by Julie Poland | Nov 30, 2017 | Strategic Leadership, values

Yes, this is another post about discovering and living core values in your biz. Feeling a bit jaded about “core values,” thinking that they are feel-good marketing hooey? Have you seen too many posters that proved to be all talk with no connection to observable...
Measuring Success

Measuring Success

by Julie Poland | Feb 24, 2017 | Growth and Change, Life as a Leader, Strategic Leadership, Vision and Strategy

Stephen Covey said, “Begin with the end in mind.”  Before you consider an investment – whether it’s infrastructure or marketing, or the building of people capacity in your business – you need to know what you want.  You need to determine...
Give them what they want – or what they need?

Give them what they want – or what they need?

by Julie Poland | Jul 28, 2016 | and Communication, Coaching

In talking with a prospective client with years of experience under one’s belt, sometimes the solution to the client’s problem is obvious.  There’s no need for them to go on and on in explanation.  Why not just cut to the chase and tell them what...
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Recent Posts

  • The most important conversations you’re not having September 26, 2019
  • Are you setting the tempo for growth in your business? August 2, 2019
  • Communication is a Strategic Issue July 22, 2019
  • Losing sleep over business growth? March 28, 2019
  • How a toilet paper analysis led to a higher stock value. Really. February 22, 2019
  • Strategy alone won’t get you there February 12, 2019
  • How do you know you’re doing the right thing? January 15, 2019
  • Are you the smartest one in the room? November 28, 2018
  • Need more cash to fuel your business? Read this. September 25, 2018
  • Unleash hidden talents on your team September 18, 2018

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