by Julie Poland | Jul 23, 2018 | Strategic Leadership, Vision and Strategy
Many business owners we meet are obsessed with the products they produce or the services they deliver. It is almost as though their awesome whatever-it-is is their gift to the world. They are passionate about it. They have slept, eaten, and breathed it and worked to...
by Julie Poland | Apr 9, 2018 | Scaling Up, Uncategorized, Vision and Strategy
One of your company’s best market differentiation opportunities is in establishing performance standards, and managing customer expectations to align with them. We’ll start with an obvious example – Disney. When you visit a Disney property, you...
by Julie Poland | Nov 30, 2017 | Strategic Leadership, values
Yes, this is another post about discovering and living core values in your biz. Feeling a bit jaded about “core values,” thinking that they are feel-good marketing hooey? Have you seen too many posters that proved to be all talk with no connection to observable...
by Julie Poland | Feb 24, 2017 | Growth and Change, Life as a Leader, Strategic Leadership, Vision and Strategy
Stephen Covey said, “Begin with the end in mind.” Before you consider an investment – whether it’s infrastructure or marketing, or the building of people capacity in your business – you need to know what you want. You need to determine...
by Julie Poland | Jul 28, 2016 | and Communication, Coaching
In talking with a prospective client with years of experience under one’s belt, sometimes the solution to the client’s problem is obvious. There’s no need for them to go on and on in explanation. Why not just cut to the chase and tell them what...
